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MEDIA KIT Patronize Local Businesses That Desire, Value & Appreciate Your Business CONSCIOUSLY...AND IT’S ONE ABSOLUTELY TERRIFIC ADVERTISING VEHICLE THAT WORKS HARD FOR YOU FOR A FULL YEAR! IT’S A MAGAZINE! IT’S A BUSINESS DIRECTORY! What is & YOUR HOMETOWN BUSINESS DIRECTORY Patronize Local Businesses That Desire, Value & Appreciate Your Business SPEND ...AND IT’S ONE ABSOLUTELY TERRIFIC VEHICLE FOR COMMUNITY TRANSFORMATION AND HEALING! IT’S A CALL TO ACTION! IT’S AN EMPOWERMENT GUIDE! Transformational Agenda Magazine, you ask ? THE TRANSFORMATIONAL AGENDA MAGAZINE THE TRANSFORMATIONAL AGENDA MAGAZINEDo you want to do MORE BUSINESS? FIVE EDITIONS Reach 80% of Metropolitan St. Louis’ African American Community 100,000 COPY PRINT EDITION CLASSIC EDITION FREE DISTRIBUTION 300+ LOCATIONS SCHNUCKS, DIERBERGS, SHOP & SAVE, AND OVER 600 OTHER LOCATIONS. www.Black–Pages.com THE TRANSFORMATIONAL AGENDA MAGAZINE Patronize Local Businesses That Desire, Value & Appreciate Your Business CONSCIOUSLYMOBILE EDITIONS If so, there is an EASY WAY! A Complete Marketing Strategy for a FULL YEAR SEARCH EDITION (314) 531-7300indubitably significant! 48.2% of St. Louis City 2010 U.S. Census for the City of St. Louis: 153,899 African Americans 165,395 White & Other Races 319,294 Total Population St. Louis City 2/3 Live in County Two of every three African Americans live in St. Louis County. 29.5% of St. Louis County The 2010 U.S. Census for St. Louis County: 292,694 African Americans 706,260 White & Other Races 998,954 Total Population St. Louis County 50% 50% of all citizens living in St. Louis City and County, North of Highway 64, are African American. 2010 Census Data North of Highway 64indubitably worthy of direct communication! African Americans are passionate about spending their shopping dollars with companies that desire, value and appreciate their business. The Yankelovich Study Descriptors: Accurate –a national sample of 3,400 respondents – segmented and sub-divided Full picture – only study to include teens and adults 55+ Comprehensive – media consumption, attitudes, spending, future plans Reliable – researched by top experts at Yankelovich African Americans: Are more than twice as likely to trust African American media as they are to trust Mainstream media Want to be directly appealed to via the African American media Are Passionate and Loyal consumers of those that send a positive message to the African American community The Yankelovich StudyOn Any Device… Just a Click Away!Thanks for Making It Happen - We’ve strived from the beginning to make The St. Louis Black Pages and The Transformational Agenda Magazine a singularly unique publication. A business directory for local businesses to communicate directly with the African-American community, and an annual magazine that provokes positive thoughts and action. It was probably difficult for some to envision this kind of hybrid “flip” publication – after all, who sits down and reads a traditional directory from cover to cover? Contrary to conventional wisdom, we not only imagined doing just that; we also saw readers taking the knowledge they’d gleaned from each edition, and acting on it to empower themselves, their families and the larger community. Twenty-five annual editions later…ours is indubitably the nation’s preeminent Black Pages Business Directory and Transformational Agenda Magazine ; a publication that is anxiously awaited, meticulously read, extensively utilized and often collected. We are most grateful for the support of our advertisers because without their support we would neither be able to print nor distribute 100,000 complementary copies annually nor provide the internet and mobile search engine editions. We are equally grateful to our readers for supporting our advertisers with their patronage because this support makes The Transformational Agenda Magazine and Black Pages Business Directory a win-win proposition for both the community and our advertisers. HOWARD D. DENSON VICKIE M. DENSON Publisher & Editor President & CEONext >